Gustavo Cuadrado : Tarragona and Reus, embryo of a smart region

Gustavo Cuadrado, tarraconense y actualmente director ejecutivo/gerente de la Fundación Tarragona Smart Region. Licenciado en ADE, Master en Marketing por ESADE y Premio Water Hydrant Award por el MIT en Liderazgo en la innovación.



Gustavo Cuadrado (Executive Director) Tarragona Smart Region Foundation

Tarragona and Reus, through the Tarragona Smart Mediterranean City Foundation,
continue advancing in their task to improve citizens’ quality of life and to promote a
sustainable environment, both economically and environmentally, through new
technologies and innovation. This leads to ever more efficient resource and service
management, in addition to fostering ever more active citizen integration and participation
when faced with an ever more demanding society.

When these goals work, which is the case here, horizons broaden. In this context, and with
a territorial vision, is how the Smart Mediterranean Region emerges. The concept of region
aims to create synergies and support among the many municipalities with the goal of
agreeing on a set of policies and programmes aimed at transforming Tarragona on a
regional scale and extrapolate it to other cities, regions and territories in the Mediterranean.


Faced with a polyhedral and global world, the vision of an emerging Mediterranean region
allows us to focus our efforts on making the Mediterranean smart cities a powerful engine
for the region’s growth and transformation.

For this milestone, it is all-important to foster the efficient and sustainable use of water and,
likewise, energy efficiency through the responsible use of energy resources and their
consumption. At the same time, a cohesive territory that has more efficient and less
contaminating means of transport, leading to more sustainable mobility. Also, to encourage
healthy habits towards health and good eating through the Mediterranean diet. And, finally,
to take advantage of the artistic and cultural wealth in the region as a tourist and heritage
pole of attraction.

It is in this way that the Foundation serves and acts as the territory’s main nexus,
establishing binding links among its companies, the knowledge sector, public
administrations, entrepreneurs and citizens.

International expansion of the territory

Finally, with this Mediterranean-ness, the chance to promote the Tarragona brand cannot
be missed. An intelligent territory with a European and international scope, conveying the
commitment to and leadership of a digital transformation strategy, positioning good
practices abroad, opening up new potential markets. At the same time, being proactive by
participating in international networks, sharing experiences and providing scalability for
innovative local projects.

All in all, the Foundation works to promote ours as an intelligent, Mediterranean region
within a cohesive and sustainable territory that takes advantage of new technologies,
knowledge and local innovation to improve, day after day, the quality of life of active,
participative citizens. Premises belonging to the XXI century that make Tarragona a smart

Gustavo Cuadrado (Executive Director) Tarragona Smart Region Foundation

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